Freelance PPC Consultant | PPC Freelancing

Hey, I’m Karen. A PPC freelancer and digital strategist who can perform audits, proposals and campaign management that will supercharge your PPC campaign.

Increase your search engine visibility to attract more traffic!

Yes! I want to improve my PPC campaigns!

“Karen is an incredibly knowledgeable, super approachable and helpful PPC expert. She has given our digital agency the ability to scale our services, without scaling our costs!“

Lloyd Spencer, Head of Agency at The Snap Agency

I’ve worked with and for some of the world's leading brands

A bit about me

I started my PPC journey 12 years ago, working at one of Manchester’s leading digital agencies.

This gave me the opportunity to work across a broad range of B2B and B2C industries from women’s clothing to e-sports, and multinational drinks companies to CAD software using my skills to generate positive ROI in sales, app sign-ups and lead generation across multiple platforms and countries across the globe.

The skills that I’ve developed are the exact same ones that I can use to help you scale your campaigns and achieve your KPIs.

How I Optimise PPC Campaigns for Success

How can a PPC Freelancer help you to scale your campaigns?

Keyword Research

I’ll research relevant keywords and develop negative keywords to exclude irrelevant variants. The end goal is to create a tested list of the most profitable keywords that will drive high-quality traffic to your site.

Campaign Creation

By using modern paid search best practices, I will build an effective campaign structure that leverages features like ad extensions, dynamic ad units and keyword insertion. This will give you a leg-up on your competition.

Bidding Strategy

I’ll engage in advanced bidding strategies to drive the best ROI, adjusting bids over time as they collect more data. The result will be a highly targeted and efficient campaign.

Optimisation & Reporting

To ensure you’re getting the best results, I’ll run creative A/B tests, adjust targeting settings, optimize bids and make other changes to improve performance. On top of that, I’ll send you regular status reports to always keep you in the loop.